Imperia Forged
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About

An operator, not a theorist.

You need someone who has already worked through the operational details inside a real business and can guide the same decisions inside yours.

Greg Kienast — founder

I run my own company on AI


I was trained as a scientist at the University of Illinois. Molecular and cellular biology, which is a long way of saying I was taught to take apart complex systems. Then I spent a decade in the rooms where big marketing actually happens. Almost five years at Electronic Arts, running a $5 million a year book of business. Then Samba TV, where I led a team of eight doing $15 million+ a year in viewership data for the agencies and advertisers who spent it.

I left that to build Imperia Technologies, a custom smart-home company in Naperville. One shop. Me in it.

The interesting part isn't that I run a small business. It's that I built AI into the places where the company kept waiting on me: quotes, marketing, the website, the books, and inbound calls. The result is not flashy. There are fewer steps I have to remember, follow-up happens sooner, and more of the business keeps moving while I am with a customer.

That's why Imperia Forged exists. I know what it feels like when too much of the operation lives in the owner's head, and I know how carefully a new system has to be introduced before a small team will trust it.

Greg Kienast, founder of Imperia Forged and Imperia Technologies
"I built this for the same reason most owners will: too much of the business still depended on me remembering the next step."
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Bring us the part of the business that still depends too heavily on you. We will help you understand what should change and what should not.
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